Comments on: The Real Value of Audience http://guidewiregroup.wordpress.com/2008/03/26/the-real-value-of-audience/ Uncovering opportunity in early-stage companies and emerging markets Fri, 11 Sep 2009 18:57:16 +0000 http://wordpress.com/ hourly 1 By: chrisshipley http://guidewiregroup.wordpress.com/2008/03/26/the-real-value-of-audience/#comment-143 chrisshipley Thu, 27 Mar 2008 15:44:31 +0000 http://guidewiregroup.wordpress.com/?p=106#comment-143 A key point, Dennis, and one I only alluded to when I wrote that we could debate the nuance of "value." And you're right that adverts on blogs are really no breakthrough, just as they aren't on any other Web page. It's not unusual that old media hangs on in new formats before breaking out to use that new media uniquely. Early film was nothing more than a camera pointed at an opera stage, after all. Still, advertisers need a means to measure ROI and until they have that, only the most creative will push new concepts. A key point, Dennis, and one I only alluded to when I wrote that we could debate the nuance of “value.”

And you’re right that adverts on blogs are really no breakthrough, just as they aren’t on any other Web page. It’s not unusual that old media hangs on in new formats before breaking out to use that new media uniquely. Early film was nothing more than a camera pointed at an opera stage, after all.

Still, advertisers need a means to measure ROI and until they have that, only the most creative will push new concepts.

]]> By: Dennis Howlett http://guidewiregroup.wordpress.com/2008/03/26/the-real-value-of-audience/#comment-141 Dennis Howlett Thu, 27 Mar 2008 02:22:04 +0000 http://guidewiregroup.wordpress.com/?p=106#comment-141 Unless of course the blog serves another purpose beyond drawing ad revenue. And even then, is there anything particularly innovative about the kinds of advertising we're seeing on the high ranking blogs? My answer is a resounding no. That despite the fact blogs are supposed to provide an alternative method of publishing that uses technology only invented in the last few years. Strange. Unless of course the blog serves another purpose beyond drawing ad revenue. And even then, is there anything particularly innovative about the kinds of advertising we’re seeing on the high ranking blogs? My answer is a resounding no. That despite the fact blogs are supposed to provide an alternative method of publishing that uses technology only invented in the last few years. Strange.

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