About Guidewire Group

Guidewire Group is a global market intelligence firm passionate about technology entrepreneurship. Our exclusive focus on early-stage companies and emerging technology markets drives insight and opportunity to our clients and community.

Guidewire Group analysts meet with hundreds of innovative companies each year – from startups in stealth mode to established technology leaders – to assess their market potential. This broad and deep view of emerging technologies and markets allows us to develop a rich and unique perspective on key trends in global technology innovation.

The Guidewire

The Guidewire is a blog about emerging technology. Rather than add to the din of data points around new products, we take the position of an Outside Insider, plugged in to the ever-changing rhythms of Silicon Valley, while mindful of the real computing needs of everyday people. Blog buzz rarely reaches Middle America; we hope to keep innovators honest by reminding them of just that.

Our Analysts

Chris ShipleyChris Shipley
Co-founder and Chairman

Chris Shipley is a leading technology and product analyst. Best known as the executive producer of the DEMO Conferences for IDG Executive Forums, Chris has helped technology companies bring over 1,000 new products to market since 1996. As co-founder and Chairman of Guidewire Group, she analyzes emerging technology companies around the world to identify market opportunities and accelerate products to market.

Fortune Small Business Magazine placed Chris on its “Top 10 Minds in Small Business,” and the San Jose Business Journal named her a “Woman of Distinction.” She has often been cited as a leading influencer by Marketing Computers magazine. Chris has covered personal technology since 1984 and has worked as a writer and editor for a variety of technology and consumer media. She is currently working on a book on the social impact of technology-driven change.

Chris holds Bachelor of Arts degrees in Literature and Communication Arts.

Carla Thompson Carla Thompson
Senior Analyst

Carla Thompson is the foremost analyst focusing on semantic technologies today. In her role as senior analyst at Guidewire Group, Thompson provides advisory services and strategic counsel to startups in the areas of semantic Web, artificial intelligence, social media, and Internet technologies in general. Through Guidewire’s Innovate!Europe series, Thompson travels the world counseling global startups on succeeding in Silicon Valley and beyond. In addition to analyst services, Thompson also works with Executive Producer Chris Shipley to select participating companies for the prestigious DEMO conferences. Thompson has counseled companies such as Visa, Intuit, Chase Capital Partners, Network World, and Sun Microsystems as a senior account executive at Ketchum Silicon Valley and as co-founder of MC2 Communications. She earned a SABRE award for the successful launch of Transmeta Corporation in January of 2000, and ushered the company through one of the Valley’s largest IPOs, during which time she also served as publicist for Linus Torvalds, inventor of the Linux operating system. Currently, Thompson serves on the advisory board of MakeMeSustainable and the Semantic Technology conference. She resides in her native Texas with her husband and two daughters.

To meet the rest of the Guidewire Group management team, please visit our company Web site.


  1. […] the Fall, Carla Thompson and I spent uncountable hours sifting through DEMO applications, turning over stones, and […]

  2. […] of the portfolio that is the demonstrating class of each DEMO Conference.  This is no easy task.  Carla and I spent months screening hundreds of companies in order to identify the Class of DEMOfall […]

  3. […] endless details that make up the two weeks prior to a conference, I’ve got a phone call with Chris Shipley to discuss the sessions she’s involved with at Defrag – and I’m looking forward to it. […]

  4. […] the DEMO.com posting today, Chris writes about How to entice people to want to know more about your product. The words in her […]

RSS feed for comments on this post · TrackBack URI

%d bloggers like this: